DANIELA ARAYA

COLOR & INTERIOR DESIGN

CONSULTANCY

DESIGN WITH FEELING + COLOR WITH INTENTION

Design for bold humans who feel at home with color

Hi! I’m Daniela, an interior designer and color person. (That’s the technical term.)

I help people design homes that feel like them: bold, layered, full of personality, and not trying to follow anyone else’s rules. They’re often stuck in the in-between—full of ideas, but unsure how to bring them to life. That’s where I come in.

Before interiors, I worked in magazines and content strategy, which shaped the way I tell stories through space. I’m fluent in color and how it makes people feel. My approach blends intuition, emotion, and a little rebellion. I don’t believe in safe beige or “one right white.” I believe in building spaces that reflect who you are, and color is how we get there.

AS SEEN IN…

So, why color?

MY APPROACH

Color has always been my favorite way to say something without having to explain it.

It’s less about finding the “perfect” shade, and more about tuning into how you want to feel—and using color to get you there. You can overthink it, or you can feel it. I’m here to help with the second one.

Before I was designing spaces, I was writing about them, covering color and decorating trends, home tours, and the quiet power of a well-styled corner. That lens still shapes how I work: I know how to ask the right questions, notice the details that matter, and translate the swirl of inspiration into something honest and deeply personal.

And that’s what my work is really about. It’s not just about bold palettes or clever pairings. It’s about helping you understand what you need from your space and translating that into something tangible.

Sometimes I think my work is just helping people come home to themselves. With better lighting, and the right colors to hold it.

  • When color doesn’t feel scary anymore.

    Working with Daniela was a dream! I have always lived in all-white spaces, and after our session, I was able to finally make decisions about how to add color to my home —even in the form of paint, which previously felt like a scary commitment. Daniela instilled confidence by synthesizing my ideas with a cohesive vision that I could bring to reality. It's amazing the amount of design and color information that lives inside Daniela's brain! I am so thankful to have her help.

    — Amanda K.

  • From muted yellow to full-on sanctuary.

    We’d lived with a muted yellow from the previous homeowners for four years, and it was finally time for a change. We wanted color, but weren’t sure where to start. An accent wall? Multiple walls? All of them? Daniela gave us such thoughtful guidance, like a color fairy on our shoulder! At one point, I even said, “What would Daniela do?” before making my decision. Her confidence helped us trust the process, and now the room is our sanctuary—cozy, warm, bright. We’re in awe of it every day.

    — Molly E.

  • A space that feels as good as it looks.

    Our house 100% looks and feels as good as it does because of Daniela’s design approach. She’s a wealth of knowledge when it comes to color and sourcing, and she’s fantastic at visualizing the potential of a space, always offering ideas to make it look cool and feel good. While she’s full of fun, bold color suggestions, she’s also incredibly thoughtful about who she’s designing for, and always makes it feel true to you. We’re so grateful for all of her insight!

    — Christine M.

  • One call = major shift.

    Daniela found clever solutions to my design problems. Our consultation helped clear my cluttered mind and inspired me to see things differently while arranging existing furniture and purchasing new elements that fit the vibe and function of the space. I highly recommend booking a call if you are struggling to solve a design or color problem in your home!

    — Maria M.

  • Design that feels like being seen.

    Daniela is an incredibly talented designer, but what truly sets her apart is the way she makes you feel. From the very beginning, I felt completely at ease, like I was in the hands of someone who genuinely got me. She brought warmth, clarity, and joy to the entire process, and I trusted her every step of the way. My home is more beautiful because of her, but so was the experience of creating it.

    — Allie B.

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